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Coming up with a great idea for a community event, planning it and making sure everything goes right on the big day all amount to wasted effort if no one shows up. Today, there are more ways than ever to get the word out and bring people in. Our article, 12 ways to promote your next community event, was published …Continue Reading
This week, no fewer than five funeral home owners have called and asked how they could claim their company Facebook page, because they didn’t have access. The most common reason: the employee who set it up was let go and he or she was the only one who updated it. Sometimes, however, someone will check …Continue Reading
If you want to find a store that sells specialty dog food in town, what would you do? Pick up the Yellow Pages? Ask your friends? Or, if you’re like most people these days, would you go to your smartphone or laptop and Google ‘high-protein dog food [your town name]’? Probably the latter. And where …Continue Reading
The online world is filled with acronyms. URL (universal resource locator). HTML (hypertext markup language). SEO (search engine optimization). And now, WPO (web presence optimization). WPO is one of the best projects a any small business, including funeral homes and cremation societies, should undertake to ensure your business is coming up first when prospective customers …Continue Reading
Everyone has an opinion. And thanks to the Internet, everyone’s opinion can now be heard in form of online reviews that can remain online indefinitely. And while Yelp and Yahoo! aren’t websites to ignore, poor Google ratings can do your funeral home permanent damage. If your funeral home receives a less-than-flattering Google review, here are …Continue Reading