Do you have difficulty deciding whether to say yes or no to advertising opportunities?
Do you wish you could more easily sort out where you should be directing your budget? Your energy?
Does all of your advertising look different, based on where it’s going and who designed it?
Do you have trouble recalling what you did over the past year?
Do you wonder which efforts you are wasting your resources on?
If you answered no to any or all of these, you need a plan.
If you’ve never completed an effective marketing plan, it may seem a daunting task. How to prioritize in today’s small-world competitive environment is near impossible without one, though.
A strategic marketing plan includes your goals as a business plus a marketing situation analysis. It identifies key strategies for ensuring your unique brand proposition reaches your target segments. And it will help you focus your efforts on what matters most to your business.
In order for it to be most effective, the plan should be part of your overall strategic or business plan, but it can be used on its own if a broader plan does not exist or is not specific enough relating to marketing and the core value proposition. Many corporate strategic plans are simply financial plans or descriptions of tactics or activities to be completed, without addressing the core issue of what the business’s brand, unique value proposition, niche, or promise to its target segments is about. A strategic marketing plan can help fill that gap.
If you’d like help in creating a strategic marketing plan for your funeral home, cremation society or other small business, adfinity is a resource you can turn to. With more than 100 years of combined marketing experience, we can turn your current marketing and advertising efforts into a fine-tuned guide for business growth. Call or email us today!