Monthly Archives: August 2013

Are you better than your competitors because you’re, well, just better?

Posted on

Being ‘better’ is like being ‘nice’; obscure, undefined, and easy to claim. It’s ‘better’ to be able to back it up with specifics. If your target segments have difficulty defining why they should or would choose you over your competition, spelling out your features, benefits, and value proposition over them is in your best interests.   …Continue Reading