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Coming up with a great idea for a community event, planning it and making sure everything goes right on the big day all amount to wasted effort if no one shows up. Today, there are more ways than ever to get the word out and bring people in. Our article, 12 ways to promote your next community event, was published …Continue Reading
This week, no fewer than five funeral home owners have called and asked how they could claim their company Facebook page, because they didn’t have access. The most common reason: the employee who set it up was let go and he or she was the only one who updated it. Sometimes, however, someone will check …Continue Reading
If you want to find a store that sells specialty dog food in town, what would you do? Pick up the Yellow Pages? Ask your friends? Or, if you’re like most people these days, would you go to your smartphone or laptop and Google ‘high-protein dog food [your town name]’? Probably the latter. And where …Continue Reading
Do you have difficulty deciding whether to say yes or no to advertising opportunities? Do you wish you could more easily sort out where you should be directing your budget? Your energy? Does all of your advertising look different, based on where it’s going and who designed it? Do you have trouble recalling what you …Continue Reading
Being ‘better’ is like being ‘nice’; obscure, undefined, and easy to claim. It’s ‘better’ to be able to back it up with specifics. If your target segments have difficulty defining why they should or would choose you over your competition, spelling out your features, benefits, and value proposition over them is in your best interests. …Continue Reading