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If you want to find a store that sells specialty dog food in town, what would you do? Pick up the Yellow Pages? Ask your friends? Or, if you’re like most people these days, would you go to your smartphone or laptop and Google ‘high-protein dog food [your town name]’? Probably the latter. And where …Continue Reading
There is no way I am trying to say your funeral home’s general price list (GPL) should be thought of as casually as a restaurant menu. I promise. But, I found an article this weekend explaining how graphic designers use color and placement to move diners to more profitable entrees and couldn’t help but see …Continue Reading
adfinity is a full-service ad agency, so we purchase radio and television advertising for funeral homes (and other companies) nationwide. And during an election year – especially the three months leading up to November – it is pretty tough to get a spot on popular cable channels, let alone network, that doesn’t cost a fortune. …Continue Reading
Did you ever want to be a novelist? Cartoonist? Reporter? When I was younger, I wanted to be a writer for Rolling Stone magazine. I could see myself traveling around the world, getting to intimately know the rock stars I wrote about. The only thing writing for Rolling Stone and working for a funeral home …Continue Reading