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This week, no fewer than five funeral home owners have called and asked how they could claim their company Facebook page, because they didn’t have access. The most common reason: the employee who set it up was let go and he or she was the only one who updated it. Sometimes, however, someone will check …Continue Reading
If you want to find a store that sells specialty dog food in town, what would you do? Pick up the Yellow Pages? Ask your friends? Or, if you’re like most people these days, would you go to your smartphone or laptop and Google ‘high-protein dog food [your town name]’? Probably the latter. And where …Continue Reading
Do you have difficulty deciding whether to say yes or no to advertising opportunities? Do you wish you could more easily sort out where you should be directing your budget? Your energy? Does all of your advertising look different, based on where it’s going and who designed it? Do you have trouble recalling what you …Continue Reading
Being ‘better’ is like being ‘nice’; obscure, undefined, and easy to claim. It’s ‘better’ to be able to back it up with specifics. If your target segments have difficulty defining why they should or would choose you over your competition, spelling out your features, benefits, and value proposition over them is in your best interests. …Continue Reading
Are you the premier provider of funeral or cremation services, but have subpar newspaper ads? Do you claim to pay attention to the details, but have typos on your website? Are you offering the latest and greatest products, but your brochures and general price list designs are outdated? In order to support a strong brand …Continue Reading