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Are you the premier provider of funeral or cremation services, but have subpar newspaper ads? Do you claim to pay attention to the details, but have typos on your website? Are you offering the latest and greatest products, but your brochures and general price list designs are outdated? In order to support a strong brand …Continue Reading
The online world is filled with acronyms. URL (universal resource locator). HTML (hypertext markup language). SEO (search engine optimization). And now, WPO (web presence optimization). WPO is one of the best projects a any small business, including funeral homes and cremation societies, should undertake to ensure your business is coming up first when prospective customers …Continue Reading
Everyone has an opinion. And thanks to the Internet, everyone’s opinion can now be heard in form of online reviews that can remain online indefinitely. And while Yelp and Yahoo! aren’t websites to ignore, poor Google ratings can do your funeral home permanent damage. If your funeral home receives a less-than-flattering Google review, here are …Continue Reading
The best form of advertising has and always will be word of mouth — one consumer tells a friend, who tells another. In today’s world, this means a consumer sharing their opinions via online review sites like Google Places. Not only are reviews becoming a key factor with consumers, they also determine what order businesses …Continue Reading
For businesses attempting to reach consumers, feedback from online reviews of your products and service spreads the word in a way advertising can’t. And, as an added bonus, the reviews can dramatically raise a website’s visibility in search engines. Reviews and star ratings are often cited in search results. A Google search for “Los Angeles …Continue Reading