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Our average funeral home client gets calls from families within one to 50 miles of their facility, depending on their market. Which is EXACTLY why the US Post Office’s new venture, Every Door Direct Mail, will work so well for small businesses, like mortuaries, cemeteries and crematories, when reaching out to the neighborhood. With Every Door …Continue Reading
Apparently, lots of people. According to a recent interview with the folks at FuneralNet, one of their funeral home clients received more than 8,000 visits via Facebook in the past year. Think about it. Someone’s best friend passes away. They post a tribute to them on Facebook with a link to your funeral home. Their …Continue Reading
There is no way I am trying to say your funeral home’s general price list (GPL) should be thought of as casually as a restaurant menu. I promise. But, I found an article this weekend explaining how graphic designers use color and placement to move diners to more profitable entrees and couldn’t help but see …Continue Reading
Guess what? adfinity is now a member of the Google Engage for Agencies program. What does that mean and why do you care? Well, Google Engage for Agencies helps train and support marketers like us who work with locally-focused small businesses. We had to sit through a training program that shows how Google advertising and AdWords works, …Continue Reading
adfinity is a full-service ad agency, so we purchase radio and television advertising for funeral homes (and other companies) nationwide. And during an election year – especially the three months leading up to November – it is pretty tough to get a spot on popular cable channels, let alone network, that doesn’t cost a fortune. …Continue Reading